He has since worked with Commercial, Marketing and HR leaders in the UK and overseas including organisations such as Channel 4, TalkTalk, EY, Coca-Cola, Jardine Matheson, Saatchi & Saatchi and Publicis Worldwide, to ensure their marketing teams understand the latest trends and innovations in Digital Marketing and shifts in consumer behaviour.

Formerly Chair of the Learning and Innovation at the British Interactive Media Association (BIMA), in 2007 he launched a UK Digital Knowledge Programme in partnership with Microsoft and Sky, to address industry skills gap, that is still developing digital skills in young people.

Mirage is committed to developing future talent and is able to translate the changes in Digital communications, consumer behaviour and impact on organisations to ensure organisational effectiveness. He is a Fellow of the Royal Society of Arts after being invited to join for his contribution to the Marketing and Communications industry and a judge on several digital awards bodies.

In his spare time Mirage mentors young people and works with charities to help develop their digital capabilities.