Katy Mason is PVC Dean and Professor of Markets and Management at the University of Salford, President and Fellow of the British Academy of Management, Fellow of Academy of Social Science and Companion of the Chartered Management Institute. Katy researches the multiple and often conflicting values and practices of market actors (buyers, suppliers, customers, consumers, media, activities, scientists), so that we can learn how to better collaborate and (re)organize markets into moral market systems that work better for people and planet. Her work has been published in world-leading journals including Journal Management Studies, Organization Studies, and Academy of Management Learning and Education.