Arijit is also a very strong advocate of integration of genetic counselling and science communication in all areas of public health so that the public can get the maximum benefit of scientific advancements in genetics. Arijit is keen to use the use of audio-visual medium to highlight the human stories that are often hidden behind data driven objective research projects and presentations. Arijit says, “for me every single individual who contributes to our research with their life’s ‘blueprint’ is a living and breathing story”. According to him, to achieve ambitious goals for precision health or personalised medicine we must integrate the objective data driven science with nuanced, subjective stories of the individuals. Unlike genetics of any other species, Human Genetics cannot overlook the cultural and social aspects of our lives. To highlight the power of integrating both sides of the story, he has created a short film titled Vision of the Blind Lady. The story is based on the real journey of a poor family from rural India and highlighted how genetic counselling can be a game changer to save this family from blindness. This film is funded by the University of Salford.